Kurucumuz Dr.Zeki Y\u00fcksekbilgili’nin “Sosyal Medya Pazarlama Aktiviteleri \u00d6l\u00e7e\u011finin T\u00fcrk\u00e7eye Uyarlanmas\u0131: G\u00fcvenilirlik ve Ge\u00e7erlilik \u00c7al\u0131\u015fmas\u0131” ba\u015fl\u0131kl\u0131 bilimsel makalem Sel\u00e7uk \u00dcniversitesi Sosyal Bilimler Meslek Y\u00fcksekokulu Dergisinde yay\u0131nland\u0131.<\/p>\n
Makalenin tam metnine derginin ilgili sayfas\u0131ndan<\/a> yada buradan<\/a> ula\u015fabilirsiniz.<\/p>\n Makale \u00d6zeti:<\/strong> Kurucumuz Dr.Zeki Y\u00fcksekbilgili’nin “Sosyal Medya Pazarlama Aktiviteleri \u00d6l\u00e7e\u011finin T\u00fcrk\u00e7eye Uyarlanmas\u0131: G\u00fcvenilirlik ve Ge\u00e7erlilik \u00c7al\u0131\u015fmas\u0131” ba\u015fl\u0131kl\u0131 bilimsel makalem Sel\u00e7uk \u00dcniversitesi Sosyal Bilimler Meslek Y\u00fcksekokulu Dergisinde yay\u0131nland\u0131. Makalenin tam metnine derginin ilgili sayfas\u0131ndan yada buradan ula\u015fabilirsiniz. Makale \u00d6zeti: Bu ara\u015ft\u0131rmada e-ticaret end\u00fcstrisinde sosyal medya pazarlama aktivitelerinin t\u00fcketici alg\u0131s\u0131na etkisini \u00f6l\u00e7mek i\u00e7im geli\u015ftirilen Sosyal Medya Pazarlama Aktiviteleri (SMPA)… Daha fazlas\u0131n\u0131 oku »Sosyal Medya Pazarlama Aktiviteleri \u00d6l\u00e7e\u011finin T\u00fcrk\u00e7eye Uyarlanmas\u0131: G\u00fcvenilirlik ve Ge\u00e7erlilik \u00c7al\u0131\u015fmas\u0131 ba\u015fl\u0131kl\u0131 makale yay\u0131nland\u0131<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[186,197,98,351,352,45],"class_list":["post-5921","post","type-post","status-publish","format-standard","hentry","category-haberler","tag-akademik-makale","tag-bilimsel-makale","tag-makale","tag-selcuk-universitesi-sosyal-bilimler-meslek-yuksekokulu","tag-sosyal-medya-pazarlama-aktiviteleri-smpa-olcegi","tag-zeki-yuksekbilgili"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/posts\/5921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/comments?post=5921"}],"version-history":[{"count":0,"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/posts\/5921\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/media?parent=5921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/categories?post=5921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/tags?post=5921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nBu ara\u015ft\u0131rmada e-ticaret end\u00fcstrisinde sosyal medya pazarlama aktivitelerinin t\u00fcketici alg\u0131s\u0131na etkisini \u00f6l\u00e7mek i\u00e7im geli\u015ftirilen Sosyal Medya Pazarlama Aktiviteleri (SMPA) \u00f6l\u00e7e\u011finin T\u00fcrk\u00e7eye uyarlanmas\u0131 ama\u00e7lanmaktad\u0131r. Ara\u015ft\u0131rma kapsam\u0131nda \u00f6l\u00e7me arac\u0131 T\u00fcrk\u00e7eye \u00e7evrilmi\u015ftir. Ara\u015ft\u0131rmaya kolayda \u00f6rnekleme ile se\u00e7ilen 707 denek kat\u0131lm\u0131\u015ft\u0131r (n=707). KMO katsay\u0131s\u0131 0,908 bulunmu\u015ftur. \u00d6l\u00e7e\u011fin t\u00fcm\u00fcne ili\u015fkin i\u00e7 tutarl\u0131l\u0131k katsay\u0131s\u0131 \u03b1 = 0,939\u2019dir. Sonu\u00e7 olarak 2 fakt\u00f6rden olu\u015fan 15 maddelik \u00f6l\u00e7me arac\u0131, T\u00fcrk ara\u015ft\u0131rmac\u0131lar\u0131n kullan\u0131m\u0131na haz\u0131r hale getirilmi\u015ftir.<\/p>\n","protected":false},"excerpt":{"rendered":"