{"id":5881,"date":"2018-10-26T15:14:09","date_gmt":"2018-10-26T12:14:09","guid":{"rendered":"http:\/\/yuksekbilgili.com\/wordpress\/?p=5881"},"modified":"2018-10-26T15:14:09","modified_gmt":"2018-10-26T12:14:09","slug":"hizmet-isletmelerinde-icsel-pazarlama-olceginin-turkceye-uyarlanmasi-gecerlik-ve-guvenirlik-calismasi-baslikli-makalem-yayinlandi","status":"publish","type":"post","link":"https:\/\/www.yuksekbilgili.com\/wordpress\/hizmet-isletmelerinde-icsel-pazarlama-olceginin-turkceye-uyarlanmasi-gecerlik-ve-guvenirlik-calismasi-baslikli-makalem-yayinlandi\/","title":{"rendered":"&#8220;Hizmet \u0130\u015fletmelerinde \u0130\u00e7sel Pazarlama \u00d6l\u00e7e\u011finin T\u00fcrk\u00e7eye Uyarlanmas\u0131: Ge\u00e7erlik ve G\u00fcvenirlik \u00c7al\u0131\u015fmas\u0131&#8221; ba\u015fl\u0131kl\u0131 makale yay\u0131nland\u0131."},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignleft  wp-image-5884\" src=\"https:\/\/i0.wp.com\/yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2018\/10\/MANAS.jpg?resize=344%2C121\" alt=\"\" width=\"344\" height=\"121\"  data-recalc-dims=\"1\"><\/p>\n<p style=\"text-align: justify;\">Kurucumuz Dr.Zeki Y\u00fcksekbilgili&#8217;nin <strong>Hizmet \u0130\u015fletmelerinde \u0130\u00e7sel Pazarlama \u00d6l\u00e7e\u011finin T\u00fcrk\u00e7eye Uyarlanmas\u0131: Ge\u00e7erlik ve G\u00fcvenirlik \u00c7al\u0131\u015fmas\u0131<\/strong> ba\u015fl\u0131kl\u0131 makalesi <a href=\"http:\/\/dergipark.gov.tr\/mjss\" target=\"_blank\" rel=\"noopener noreferrer\">K\u0131rg\u0131zistan T\u00fcrkiye Manas \u00dcniversitesi MANAS Sosyal Ara\u015ft\u0131rmalar Dergisi<\/a>nde yay\u0131nland\u0131.<\/p>\n<p style=\"text-align: justify;\">Makalenin tam metnine <a href=\"http:\/\/yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2018\/10\/MANAS20187-4225-230.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">buradan<\/a> ula\u015fabilirsiniz.<\/p>\n<p style=\"text-align: justify;\"><strong>Makale \u00f6zeti:<\/strong><br \/>\nBu ara\u015ft\u0131rmada hizmet sekt\u00f6r\u00fcnde faaliyet g\u00f6steren firmalar\u0131n i\u00e7sel pazarlama faaliyetlerini y\u00f6netsel katk\u0131 ve alg\u0131 baz alarak \u00f6l\u00e7mek \u00fczere geli\u015ftirilen \u0130\u00e7sel Pazarlama \u00d6l\u00e7e\u011finin (\u0130P\u00d6) T\u00fcrk\u00e7eye uyarlanmas\u0131 ama\u00e7lanmaktad\u0131r. Ara\u015ft\u0131rma kapsam\u0131nda \u00f6l\u00e7me arac\u0131 T\u00fcrk\u00e7eye \u00e7evrilmi\u015ftir. Ara\u015ft\u0131rmaya kolayda \u00f6rnekleme ile se\u00e7ilen 272 denek kat\u0131lm\u0131\u015ft\u0131r. KMO katsay\u0131s\u0131 0,873 bulunmu\u015ftur. \u00d6l\u00e7e\u011fin t\u00fcm\u00fcne ili\u015fkin i\u00e7 tutarl\u0131l\u0131k katsay\u0131s\u0131 \u03b1 = ,959\u2019dur. Sonu\u00e7 olarak 10 maddelik \u00f6l\u00e7me arac\u0131, T\u00fcrk ara\u015ft\u0131rmac\u0131lar\u0131n kullan\u0131m\u0131na haz\u0131r h\u00e2le getirilmi\u015ftir.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Kurucumuz Dr.Zeki Y\u00fcksekbilgili&#8217;nin Hizmet \u0130\u015fletmelerinde \u0130\u00e7sel Pazarlama \u00d6l\u00e7e\u011finin T\u00fcrk\u00e7eye Uyarlanmas\u0131: Ge\u00e7erlik ve G\u00fcvenirlik \u00c7al\u0131\u015fmas\u0131 ba\u015fl\u0131kl\u0131 makalesi K\u0131rg\u0131zistan T\u00fcrkiye Manas \u00dcniversitesi MANAS Sosyal Ara\u015ft\u0131rmalar Dergisinde yay\u0131nland\u0131. Makalenin tam metnine buradan ula\u015fabilirsiniz. Makale \u00f6zeti: Bu ara\u015ft\u0131rmada hizmet sekt\u00f6r\u00fcnde faaliyet g\u00f6steren firmalar\u0131n i\u00e7sel pazarlama faaliyetlerini y\u00f6netsel katk\u0131 ve alg\u0131 baz alarak \u00f6l\u00e7mek \u00fczere geli\u015ftirilen \u0130\u00e7sel Pazarlama \u00d6l\u00e7e\u011finin (\u0130P\u00d6)&hellip;&nbsp;<a href=\"https:\/\/www.yuksekbilgili.com\/wordpress\/hizmet-isletmelerinde-icsel-pazarlama-olceginin-turkceye-uyarlanmasi-gecerlik-ve-guvenirlik-calismasi-baslikli-makalem-yayinlandi\/\" class=\"\" rel=\"bookmark\">Daha fazlas\u0131n\u0131 oku &raquo;<span class=\"screen-reader-text\">&#8220;Hizmet \u0130\u015fletmelerinde \u0130\u00e7sel Pazarlama \u00d6l\u00e7e\u011finin T\u00fcrk\u00e7eye Uyarlanmas\u0131: Ge\u00e7erlik ve G\u00fcvenirlik \u00c7al\u0131\u015fmas\u0131&#8221; ba\u015fl\u0131kl\u0131 makale yay\u0131nland\u0131.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[37],"tags":[186,197,334,335,98,258,336],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - 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