{"id":4690,"date":"2017-04-27T13:28:32","date_gmt":"2017-04-27T10:28:32","guid":{"rendered":"http:\/\/yuksekbilgili.com\/wordpress\/?p=4690"},"modified":"2017-04-27T13:28:32","modified_gmt":"2017-04-27T10:28:32","slug":"marka-begenilirlik-olceginin-turkceye-uyarlanmasi-guvenilirlik-ve-gecerlilik-calismasi-baslikli-bilimsel-makalem-yayinlandi","status":"publish","type":"post","link":"https:\/\/www.yuksekbilgili.com\/wordpress\/marka-begenilirlik-olceginin-turkceye-uyarlanmasi-guvenilirlik-ve-gecerlilik-calismasi-baslikli-bilimsel-makalem-yayinlandi\/","title":{"rendered":"“Marka Be\u011fenilirlik \u00d6l\u00e7e\u011finin T\u00fcrk\u00e7eye Uyarlanmas\u0131: G\u00fcvenilirlik ve Ge\u00e7erlilik \u00c7al\u0131\u015fmas\u0131” ba\u015fl\u0131kl\u0131 bilimsel makale yay\u0131nland\u0131."},"content":{"rendered":"

Kurucumuz Dr.Zeki Y\u00fcksekbilgili’nin “Marka Be\u011fenilirlik \u00d6l\u00e7e\u011finin T\u00fcrk\u00e7eye Uyarlanmas\u0131: G\u00fcvenilirlik ve Ge\u00e7erlilik \u00c7al\u0131\u015fmas\u0131” ba\u015fl\u0131kl\u0131 bilimsel makalesi Journal of Yasar University<\/a> dergisinde yay\u0131nland\u0131.<\/p>\n

Makalenin tam metin halini dergi web sitesinden<\/a> veya buradan<\/a> indirebilirsiniz.<\/p>\n

\u00d6zet: Bu ara\u015ft\u0131rmada bir markan\u0131n kullan\u0131c\u0131s\u0131 taraf\u0131ndan be\u011fenilirli\u011fini firma seviyesinde \u00f6l\u00e7mek \u00fczere geli\u015ftirilen Marka Be\u011fenilirlik \u00d6l\u00e7e\u011finin (MB\u00d6) <\/span>T\u00fcrk\u00e7eye uyarlanmas\u0131 ama\u00e7lanmaktad\u0131r. Ara\u015ft\u0131rmaya kolayda \u00f6rnekleme ile se\u00e7ilen, 1568 denek kat\u0131lm\u0131\u015ft\u0131r (n=1568). Ara\u015ft\u0131rma kapsam\u0131nda \u00f6l\u00e7me <\/span>arac\u0131 T\u00fcrk\u00e7eye \u00e7evrilmi\u015ftir. \u00d6l\u00e7me arac\u0131n\u0131n yap\u0131 ge\u00e7erli\u011fi Do\u011frulay\u0131c\u0131 Fakt\u00f6r Analizi (DFA) ile test edilmi\u015ftir. \u00d6l\u00e7e\u011fin t\u00fcm\u00fc ne ili\u015fkin i\u00e7 tutarl\u0131l\u0131k <\/span>katsay\u0131s\u0131 \u03b1 = .85\u2019tir. Sonu\u00e7 olarak 12 maddelik ve 4 boyutlu \u00f6l\u00e7me arac\u0131, T\u00fcrk ara\u015ft\u0131rmac\u0131lar\u0131n kullan\u0131m\u0131na haz\u0131r hale getirilmi\u015ftir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Kurucumuz Dr.Zeki Y\u00fcksekbilgili’nin “Marka Be\u011fenilirlik \u00d6l\u00e7e\u011finin T\u00fcrk\u00e7eye Uyarlanmas\u0131: G\u00fcvenilirlik ve Ge\u00e7erlilik \u00c7al\u0131\u015fmas\u0131” ba\u015fl\u0131kl\u0131 bilimsel makalesi Journal of Yasar University dergisinde yay\u0131nland\u0131. Makalenin tam metin halini dergi web sitesinden veya buradan indirebilirsiniz. \u00d6zet: Bu ara\u015ft\u0131rmada bir markan\u0131n kullan\u0131c\u0131s\u0131 taraf\u0131ndan be\u011fenilirli\u011fini firma seviyesinde \u00f6l\u00e7mek \u00fczere geli\u015ftirilen Marka Be\u011fenilirlik \u00d6l\u00e7e\u011finin (MB\u00d6) T\u00fcrk\u00e7eye uyarlanmas\u0131 ama\u00e7lanmaktad\u0131r. Ara\u015ft\u0131rmaya kolayda \u00f6rnekleme ile se\u00e7ilen, 1568 denek kat\u0131lm\u0131\u015ft\u0131r… Daha fazlas\u0131n\u0131 oku »“Marka Be\u011fenilirlik \u00d6l\u00e7e\u011finin T\u00fcrk\u00e7eye Uyarlanmas\u0131: G\u00fcvenilirlik ve Ge\u00e7erlilik \u00c7al\u0131\u015fmas\u0131” ba\u015fl\u0131kl\u0131 bilimsel makale yay\u0131nland\u0131.<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37],"tags":[255,256,257,258,249],"class_list":["post-4690","post","type-post","status-publish","format-standard","hentry","category-haberler","tag-journal-of-yasar-universit","tag-marka-begenilirlik-olcegi","tag-marka-olcegi","tag-olcek-uyarlama","tag-yrd-doc-dr-zeki-yuksekbilgili"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/posts\/4690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/comments?post=4690"}],"version-history":[{"count":0,"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/posts\/4690\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/media?parent=4690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/categories?post=4690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yuksekbilgili.com\/wordpress\/wp-json\/wp\/v2\/tags?post=4690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}