{"id":4508,"date":"2017-03-09T12:06:37","date_gmt":"2017-03-09T10:06:37","guid":{"rendered":"http:\/\/yuksekbilgili.com\/wordpress\/?p=4508"},"modified":"2017-03-09T12:06:37","modified_gmt":"2017-03-09T10:06:37","slug":"hizli-moda-tuketicilerinin-magaza-atmosferine-verdikleri-onem-isimli-kitabim-cikti","status":"publish","type":"post","link":"https:\/\/www.yuksekbilgili.com\/wordpress\/hizli-moda-tuketicilerinin-magaza-atmosferine-verdikleri-onem-isimli-kitabim-cikti\/","title":{"rendered":"“H\u0131zl\u0131 Moda T\u00fcketicilerinin Ma\u011faza Atmosferine Verdikleri \u00d6nem” \u0130simli Kitap \u00c7\u0131kt\u0131"},"content":{"rendered":"

\"\"<\/p>\n

Kurucumuz Dr.Zeki Y\u00fcksekbilgili’nin Avrasya \u00dcniversitesinde doktora tezi olarak sundu\u011fu Prof.Dr.As\u0131f Yolda\u015f’\u0131n dan\u0131\u015fmanl\u0131\u011f\u0131nda tamamlanan “H\u0131zl\u0131 Moda T\u00fcketicilerinin Ma\u011faza Atmosferine Verdikleri \u00d6nem<\/strong>” isimli kitab\u0131 T\u00fcrkmen Kitabevinden \u00e7\u0131kt\u0131. \u00d6zellikle ma\u011faza atmosferi ve h\u0131zl\u0131 moda konular\u0131nda \u00e7al\u0131\u015facak olan ara\u015ft\u0131rmac\u0131lara bir ba\u015fucu kitab\u0131 olmaya aday \u00e7al\u0131\u015fma yeni bir \u00f6l\u00e7e\u011fi de h\u0131zl\u0131 moda i\u015fletme y\u00f6neticilerinin kullan\u0131m\u0131na sunuyor.<\/em><\/p>\n

K\u00fcreselle\u015fme ve teknolojideki h\u0131zl\u0131 geli\u015fim g\u00fcn\u00fcm\u00fczde her alanda etkisini g\u00f6stermektedir. Bu geli\u015fmelerin sonucunda i\u015fletmeler aras\u0131nda ya\u015fanan rekabet her ge\u00e7en g\u00fcn \u015fiddetini artt\u0131rmaktad\u0131r. T\u00fcm bunlar\u0131n sonucunda s\u00fcrd\u00fcr\u00fclebilirlik ve k\u00e2rl\u0131l\u0131klar\u0131n\u0131 korumak isteyen i\u015fletmeler de pazarlama faaliyetlerinde daha \u00e7ok m\u00fc\u015fteri odakl\u0131 olmaya ba\u015flam\u0131\u015flard\u0131r.
\nPazarlama faaliyetlerinde daha \u00e7ok m\u00fc\u015fteri odakl\u0131 olmak sadece pazar ko\u015fullar\u0131n\u0131 ve pazarlama etkinliklerini kapsamaz. Bu s\u00fcre\u00e7 ayn\u0131 zamanda t\u00fcketicilerin ihtiya\u00e7, istek, arzu ve beklentilerini de i\u00e7erir.Bu de\u011fi\u015fimlerin \u0131\u015f\u0131\u011f\u0131nda \u201cm\u00fc\u015fteri sadakati\u201d kavram\u0131 daha da \u00f6nem kazanarak m\u00fc\u015fteri ile kurulan uzun ve k\u00e2rl\u0131 ili\u015fkiler kritik bir s\u00fcre\u00e7 haline gelmi\u015ftir. Sad\u0131k m\u00fc\u015fterilere sahip olan i\u015fletmeler k\u00e2rl\u0131l\u0131klar\u0131n\u0131 artt\u0131rd\u0131\u011f\u0131 gibi s\u00fcrd\u00fcr\u00fclebilirliklerini de artt\u0131rarak rekabet \u00fcst\u00fcnl\u00fc\u011f\u00fc kazanmaktad\u0131r.
\nBu \u00e7er\u00e7evede \u00e7al\u0131\u015fman\u0131n ilk b\u00f6l\u00fcm\u00fcnde pazarlama alan\u0131nda ger\u00e7ekle\u015fen de\u011fi\u015fimler, pazarlaman\u0131n k\u0131sa evrimi, bu evrimin pazarlama \u015feklinde yapt\u0131\u011f\u0131 de\u011fi\u015fimler ve bu de\u011fi\u015fimlerin yans\u0131malar\u0131 irdelenmi\u015ftir.
\nPazarlaman\u0131n evrimi ve de\u011fi\u015fimler pazarlama ile ilgili hemen hemen her \u015feyi de\u011fi\u015ftirmi\u015ftir. De\u011fi\u015fimler ve evrim kar\u015f\u0131s\u0131nda dura\u011fan kalamayan pazarlama faaliyetleri de, pazar ko\u015fullar\u0131, pazarlama etkinlikleri ve m\u00fc\u015fterilerin taleplerini de kapsayan hem kapsaml\u0131 hem de h\u0131zl\u0131 bir de\u011fi\u015fim s\u00fcrecinden ge\u00e7mektedir. Dolay\u0131s\u0131yla, de\u011fi\u015fimlere paralel olarak, hizmet kalitesine verilen \u00f6nem artm\u0131\u015f, hizmet kalitesini artt\u0131ran i\u015fletmelerin daha fazla m\u00fc\u015fteri memnuniyeti sa\u011flayaca\u011f\u0131 ispatlanm\u0131\u015ft\u0131r. Bu a\u015famada da hizmet kalitesinin bir fonksiyonu olarak ma\u011faza atmosferi ve ma\u011faza atmosferinin etkileri bir\u00e7ok ara\u015ft\u0131rmaya konu olmu\u015ftur. Perakende sekt\u00f6r\u00fcnde temel de\u011ferlerden biri de ma\u011faza atmosferidir. Ma\u011faza atmosferi ve etkileri konusunda yap\u0131lan \u00e7al\u0131\u015fmalar ara\u015ft\u0131rman\u0131n ikinci b\u00f6l\u00fcm\u00fcnde sonu\u00e7lar\u0131 ile birlikte ayr\u0131nt\u0131l\u0131 \u015fekilde incelenmi\u015ftir.
\nAra\u015ft\u0131rman\u0131n \u00fc\u00e7\u00fcnc\u00fc b\u00f6l\u00fcm\u00fcnde ise perakende sekt\u00f6r\u00fc, T\u00fcrkiye\u2019deki geli\u015fimi ve bu ara\u015ft\u0131rman\u0131n konusu olan h\u0131zl\u0131 moda i\u015fletmeleri incelenmi\u015ftir. \u00d6zellikle T\u00fcrkiye\u2019deki perakende sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fckl\u00fc\u011f\u00fc ve yaratt\u0131\u011f\u0131 ekonomik b\u00fcy\u00fckl\u00fck, sekt\u00f6r\u00fcn sorunlar\u0131 ve sekt\u00f6r ile ilgili raporlar bu b\u00f6l\u00fcmde \u00f6zetlenmi\u015ftir.
\n\u00c7al\u0131\u015fman\u0131n son b\u00f6l\u00fcm\u00fcnde, ma\u011faza atmosferinin farkl\u0131 demografik \u00f6zelliklere sahip m\u00fc\u015fterilerce nas\u0131l alg\u0131land\u0131\u011f\u0131 incelenmi\u015ftir. Bu ama\u00e7la, farkl\u0131 demografik \u00f6zelliklere sahip 1011 ki\u015finin kat\u0131l\u0131m\u0131yla, demografik \u00f6zellikler ile ma\u011faza atmosferi ili\u015fkisi incelenmi\u015f, ayr\u0131ca, ma\u011faza atmosferini olu\u015fturan farkl\u0131 de\u011fi\u015fkenlerin \u00f6nem dereceleri belirlenmi\u015ftir.<\/p>\n

Kitab\u0131n Ad\u0131<\/strong>
\nPOSTMODERN PAZARLAMA A\u00c7ISINDAN HIZLI MODA T\u00dcKET\u0130C\u0130LER\u0130N\u0130N MA\u011eAZA ATMOSFER\u0130NE VERD\u0130KLER\u0130 \u00d6NEM \u0130LE DEMOGRAF\u0130K FAKT\u00d6RLER\u0130NE \u0130L\u0130\u015eK\u0130N B\u0130R UYGULAMA<\/p>\n

Kitab\u0131n Yazar\u0131<\/strong>
\nYrd. Do\u00e7. Dr. Zeki Y\u00fcksekbilgili (Ni\u015fanta\u015f\u0131 \u00dcniversitesi)<\/p>\n

Edit\u00f6r<\/strong>
\nUfuk \u00c7etiner<\/p>\n

Kapak<\/strong>
\nNaime \u015eim\u015fek Y\u00fcksekbilgili<\/p>\n

Yay\u0131n Y\u00f6netmeni<\/strong>
\nMustafa T\u00fcrkmeno\u011flu<\/p>\n

ISBN<\/strong>
\n978-605-4749-85-0<\/p>\n

Sayfa Say\u0131s\u0131<\/strong>
\n140<\/p>\n

Kitap hakk\u0131nda detayl\u0131 bilgiye bu ba\u011flant\u0131dan <\/a>ula\u015fabilirsiniz. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Kurucumuz Dr.Zeki Y\u00fcksekbilgili’nin Avrasya \u00dcniversitesinde doktora tezi olarak sundu\u011fu Prof.Dr.As\u0131f Yolda\u015f’\u0131n dan\u0131\u015fmanl\u0131\u011f\u0131nda tamamlanan “H\u0131zl\u0131 Moda T\u00fcketicilerinin Ma\u011faza Atmosferine Verdikleri \u00d6nem” isimli kitab\u0131 T\u00fcrkmen Kitabevinden \u00e7\u0131kt\u0131. \u00d6zellikle ma\u011faza atmosferi ve h\u0131zl\u0131 moda konular\u0131nda \u00e7al\u0131\u015facak olan ara\u015ft\u0131rmac\u0131lara bir ba\u015fucu kitab\u0131 olmaya aday \u00e7al\u0131\u015fma yeni bir \u00f6l\u00e7e\u011fi de h\u0131zl\u0131 moda i\u015fletme y\u00f6neticilerinin kullan\u0131m\u0131na sunuyor. K\u00fcreselle\u015fme ve teknolojideki h\u0131zl\u0131… Daha fazlas\u0131n\u0131 oku »“H\u0131zl\u0131 Moda T\u00fcketicilerinin Ma\u011faza Atmosferine Verdikleri \u00d6nem” \u0130simli Kitap \u00c7\u0131kt\u0131<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[37],"tags":[244,245,246,247,248,249],"yoast_head":"\n"H\u0131zl\u0131 Moda T\u00fcketicilerinin Ma\u011faza Atmosferine Verdikleri \u00d6nem" \u0130simli Kitap \u00c7\u0131kt\u0131 - Y\u00fcksekbilgili E\u011fitim ve Dan\u0131\u015fmanl\u0131k<\/title>\n<meta name=\"description\" content=\"Organizasyonunuzun her bir bireyine e\u011fitim ve geli\u015fim s\u00fcrecindeki u\u00e7tan uca, e\u011fitim \u00f6ncesi ve sonras\u0131n\u0131 da kapsayan b\u00fct\u00fcnle\u015fik bir \u00f6\u011frenme deneyiminden faydalanabilirsiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.yuksekbilgili.com\/wordpress\/hizli-moda-tuketicilerinin-magaza-atmosferine-verdikleri-onem-isimli-kitabim-cikti\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""H\u0131zl\u0131 Moda T\u00fcketicilerinin Ma\u011faza Atmosferine Verdikleri \u00d6nem" \u0130simli Kitap \u00c7\u0131kt\u0131 - 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