{"id":21149,"date":"2023-01-01T11:14:00","date_gmt":"2023-01-01T08:14:00","guid":{"rendered":"https:\/\/www.yuksekbilgili.com\/wordpress\/?p=21149"},"modified":"2024-02-28T11:18:38","modified_gmt":"2024-02-28T08:18:38","slug":"2023-yilinda-pazarlama","status":"publish","type":"post","link":"https:\/\/www.yuksekbilgili.com\/wordpress\/2023-yilinda-pazarlama\/","title":{"rendered":"2023 Y\u0131l\u0131nda Pazarlama"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"740\" height=\"493\" src=\"https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2024\/02\/marketing.jpg?resize=740%2C493&#038;ssl=1\" alt=\"\" class=\"wp-image-21150\" srcset=\"https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2024\/02\/marketing.jpg?w=740&amp;ssl=1 740w, https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2024\/02\/marketing.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2024\/02\/marketing.jpg?resize=150%2C100&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2024\/02\/marketing.jpg?resize=272%2C182&amp;ssl=1 272w\" sizes=\"(max-width: 740px) 100vw, 740px\" data-recalc-dims=\"1\" \/><\/figure>\n\n\n\n<p>-Dr.Zeki Y\u00dcKSEKB\u0130LG\u0130L\u0130-<\/p>\n\n\n\n<p>2023 y\u0131l\u0131 \u00e7ok h\u0131zl\u0131 bir \u015fekilde geldi. 2022 y\u0131l\u0131nda hem D\u00fcnya\u2019da hem de T\u00fcrkiye\u2019de ekonomik anlamda b\u00fcy\u00fck bir s\u0131k\u0131\u015f\u0131kl\u0131k ya\u015fand\u0131. Yeni y\u0131lda da \u00f6zellikle enflasyon bask\u0131s\u0131 t\u00fcm i\u015fletmeleri zorlamaya devam edecek. Bu y\u0131l, pazarlama alan\u0131nda ba\u015far\u0131l\u0131 olmak isteyen i\u015fletmeler \u00f6zellikle devam eden \u00f6nemli pazarlama trendlerini takip etmek zorundalar. \u0130\u015fte bu trendleri sizler i\u00e7in \u00f6zetlemeye \u00e7al\u0131\u015ft\u0131m;<\/p>\n\n\n\n<ol type=\"1\">\n<li><strong>Video ve canl\u0131 yay\u0131n (live stream) kullan\u0131m\u0131nda art\u0131\u015f<\/strong><\/li>\n<\/ol>\n\n\n\n<p>T\u0131pk\u0131 2022 y\u0131l\u0131nda oldu\u011fu gibi, bir\u00e7ok i\u015fletme YouTube, TikTok, Instagram gibi alanlar \u00fczerinden video ve canl\u0131 yay\u0131n kullan\u0131mlar\u0131na devam edecekler. Ge\u00e7en y\u0131llar i\u00e7erisinde videolar\u0131n m\u00fc\u015fterileri ile yak\u0131n ili\u015fkiler kurmalar\u0131na b\u00fcy\u00fck katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6ren pazarlamac\u0131lar bu y\u0131l da videolar etkin olarak kullanacaklar.<\/p>\n\n\n\n<p>HubSpot Blog 2023 pazarlama stratejileri ara\u015ft\u0131rmas\u0131na g\u00f6re<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a> pazarlamac\u0131lar 2022 y\u0131l\u0131na g\u00f6re TikTok aktivitelerini %62, Instagram aktivitelerini %54, YouTube aktivitelerini %49 artt\u0131rmay\u0131 planl\u0131yorlar.<\/p>\n\n\n\n<p>\u00d6zellikle k\u00fc\u00e7\u00fck ve orta b\u00fcy\u00fckl\u00fckteki i\u015fletmeler, m\u00fc\u015fterileri ile ger\u00e7ekle\u015ftirecekleri soru-cevap webinarlar\u0131 ile bu etkile\u015fimi en \u00fcst seviyeye hem de \u00e7ok ekonomik bir \u015fekilde ger\u00e7ekle\u015ftirebilirler.<\/p>\n\n\n\n<p>T\u00fcm video ve canl\u0131 yay\u0131n aktivitelerinde unutulmamas\u0131 gereken kural\u0131 hat\u0131rlamakta fayda var; \u201cK\u0131sa olan videolar daha fazla izleniyor!\u201d<\/p>\n\n\n\n<ul>\n<li><strong>Yeniden fiziksel organizasyonlara d\u00f6n\u00fc\u015f<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Pandemi ile birbirinden fiziksel olarak ayr\u0131 kalan i\u015fletmeler ve m\u00fc\u015fteriler fiziksel organizasyonlara \u00e7ok daha fazla zaman ve para harcayacaklar. 2021 y\u0131l ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, pazarlama amac\u0131yla d\u00fczenlenen fiziksel aktivitelerin say\u0131s\u0131 2022&nbsp; y\u0131l\u0131nda %50\u2019den fazla artt\u0131. Bu say\u0131 \u00e7ok daha h\u0131zl\u0131 bir \u015fekilde 2023 y\u0131l\u0131nda artacak \u00e7\u00fcnk\u00fc y\u00fcz y\u00fcze m\u00fc\u015fteri ili\u015fkilerinin etkisi 2022 y\u0131l\u0131nda \u00e7ok net olarak t\u00fcm i\u015fletmeler taraf\u0131ndan g\u00f6r\u00fcld\u00fc.<\/p>\n\n\n\n<p>K\u00fc\u00e7\u00fck ve orta b\u00fcy\u00fckl\u00fckteki i\u015fletmeler daha fazla m\u00fc\u015fteri ziyareti planlayarak, daha fazla \u00fcr\u00fcn te\u015fhir toplant\u0131lar\u0131 d\u00fczenleyerek ve daha fazla fuar organizasyonlar\u0131na kat\u0131larak m\u00fc\u015fterileri ile etkin ili\u015fkileri kurabilirler.<\/p>\n\n\n\n<p>T\u00fcm fiziksel aktivitelerde ba\u015far\u0131n\u0131n anahtar\u0131n\u0131n do\u011fru planlama ve haz\u0131rl\u0131k oldu\u011funu asla unutmamak gerekiyor.<\/p>\n\n\n\n<ul>\n<li><strong>M\u00fc\u015fteri bilgisine verilen de\u011ferde art\u0131\u015f<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u00d6zellikle ki\u015fisel verilerin korunmas\u0131 ile ilgili yasalar\u0131n s\u00fcrekli daha zorlay\u0131c\u0131 olmas\u0131 ve ki\u015fisel veri payla\u015f\u0131m\u0131na kar\u015f\u0131 \u00e7ok daha hassas olan m\u00fc\u015fterilerin say\u0131s\u0131n\u0131n artmas\u0131, m\u00fc\u015fteri bilgisini yeniden g\u00fcndeme getirdi. 2023 y\u0131l\u0131nda m\u00fc\u015fteri ile temas kurman\u0131n \u00e7ok daha zorla\u015faca\u011f\u0131n\u0131 t\u00fcm pazarlamac\u0131lar biliyorlar. Bu y\u00fczden 2023 y\u0131l\u0131nda en yo\u011fun aktiviteler, mevcut m\u00fc\u015fteri bilgisinin g\u00fcncel tutulmas\u0131 ile ilgili olacak. M\u00fc\u015fteri bilgisi g\u00fcncel olan i\u015fletmeler hem daha etkin hem de daha ekonomik olarak m\u00fc\u015fterilerine ula\u015fabilecekler ve m\u00fc\u015fterilerinin ihtiya\u00e7 ve isteklerini anlayabilecekler.<\/p>\n\n\n\n<p>\u00d6zellikle k\u00fc\u00e7\u00fck ve orta b\u00fcy\u00fckl\u00fckteki i\u015fletmelerin ellerindeki m\u00fc\u015fteri bilgilerini g\u00fcncel tutmak i\u00e7in bir personel istihdam etmeleri, bu bilgileri en k\u0131sa s\u00fcrede izinli hale getirmeleri ve tabi ki bu bilgileri i\u015fleyerek yararl\u0131 hale getirmeleri gerekiyor.<\/p>\n\n\n\n<p>2023 y\u0131l\u0131n\u0131n sizlere bol bol sa\u011fl\u0131k, mutluluk ve \u015fans getirmesi dileklerimle\u2026&nbsp; &nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?__hstc=216714953.b5ece2f64293b125b6e77cb55a42a954.1672650142074.1672650142074.1672650142074.1&amp;__hssc=216714953.1.1672650142074&amp;__hsfp=1694384067\">https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?__hstc=216714953.b5ece2f64293b125b6e77cb55a42a954.1672650142074.1672650142074.1672650142074.1&amp;__hssc=216714953.1.1672650142074&amp;__hsfp=1694384067<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>-Dr.Zeki Y\u00dcKSEKB\u0130LG\u0130L\u0130- 2023 y\u0131l\u0131 \u00e7ok h\u0131zl\u0131 bir \u015fekilde geldi. 2022 y\u0131l\u0131nda hem D\u00fcnya\u2019da hem de T\u00fcrkiye\u2019de ekonomik anlamda b\u00fcy\u00fck bir s\u0131k\u0131\u015f\u0131kl\u0131k ya\u015fand\u0131. Yeni y\u0131lda da \u00f6zellikle enflasyon bask\u0131s\u0131 t\u00fcm i\u015fletmeleri zorlamaya devam edecek. Bu y\u0131l, pazarlama alan\u0131nda ba\u015far\u0131l\u0131 olmak isteyen i\u015fletmeler \u00f6zellikle devam eden \u00f6nemli pazarlama trendlerini takip etmek zorundalar. \u0130\u015fte bu trendleri sizler i\u00e7in&hellip;&nbsp;<a href=\"https:\/\/www.yuksekbilgili.com\/wordpress\/2023-yilinda-pazarlama\/\" rel=\"bookmark\">Daha fazlas\u0131n\u0131 oku &raquo;<span class=\"screen-reader-text\">2023 Y\u0131l\u0131nda Pazarlama<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":21150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"right","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"[\"title\",\"tags\",\"content\"]","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":""},"categories":[525],"tags":[336,1339,1341,367,45],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2023 Y\u0131l\u0131nda Pazarlama - Y\u00fcksekbilgili E\u011fitim ve Dan\u0131\u015fmanl\u0131k<\/title>\n<meta name=\"description\" content=\"2023 y\u0131l\u0131 \u00e7ok h\u0131zl\u0131 bir \u015fekilde geldi. 2022 y\u0131l\u0131nda hem D\u00fcnya\u2019da hem de T\u00fcrkiye\u2019de ekonomik anlamda b\u00fcy\u00fck bir s\u0131k\u0131\u015f\u0131kl\u0131k ya\u015fand\u0131. 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