{"id":14106,"date":"2020-10-15T09:20:50","date_gmt":"2020-10-15T09:20:50","guid":{"rendered":"https:\/\/www.yuksekbilgili.com\/wordpress\/?p=14106"},"modified":"2022-06-28T07:19:44","modified_gmt":"2022-06-28T07:19:44","slug":"linkedin-reklam-yonetim-egitimi","status":"publish","type":"post","link":"https:\/\/www.yuksekbilgili.com\/wordpress\/linkedin-reklam-yonetim-egitimi\/","title":{"rendered":"Linkedin Reklam Y\u00f6netimi E\u011fitimi | 15-16 Ekim 2021"},"content":{"rendered":"
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\n\t\t\t\t\t\tLinkedin Reklam Y\u00f6netimi | Online E\u011fitimi\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t
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E\u011fitimin Amac\u0131:<\/h3>\t\t\t

Her iki saniyede bir LinkedIn’e bir ki\u015fi kat\u0131l\u0131yor ve bunlar\u0131n t\u00fcm\u00fc 660 milyondan fazla k\u00fcresel kullan\u0131c\u0131 veri taban\u0131na ekleniyor. LinkedIn Reklamc\u0131l\u0131k e\u011fitimimiz, bu global kullan\u0131c\u0131 taban\u0131nda hedef kitlenizi bulman\u0131z i\u00e7in ihtiyac\u0131n\u0131z olan t\u00fcm becerileri kazand\u0131racak ve D\u00f6n\u00fc\u015f\u00fcm yolunda Bilinirlik ve D\u00fc\u015f\u00fcnce olu\u015fturan i\u00e7erik ve reklamlar olu\u015fturacakt\u0131r.<\/p>\n

LinkedIn’de i\u00e7erik pazarlamas\u0131n\u0131n \u00f6nemini tart\u0131\u015faca\u011f\u0131z ve i\u015f hedeflerinize ula\u015fman\u0131za yard\u0131mc\u0131 olmak i\u00e7in reklamlar\u0131n\u0131z i\u00e7in en iyi reklam \u00f6\u011fesi t\u00fcrleri hakk\u0131nda konu\u015faca\u011f\u0131z.<\/p>\n

Reklamlar\u0131n\u0131z\u0131n olabildi\u011fince etkili olmas\u0131n\u0131 sa\u011flamak i\u00e7in A \/ B testini nas\u0131l optimize edip kullanaca\u011f\u0131n\u0131z\u0131n yan\u0131 s\u0131ra kampanyalar\u0131n\u0131z\u0131 nas\u0131l b\u00fct\u00e7eleyece\u011finizi ve planlayaca\u011f\u0131n\u0131z\u0131 \u00f6\u011freneceksiniz. Rapor olu\u015fturman\u0131n en iyi yollar\u0131ndan bahsedecek ve eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fclerin LinkedIn stratejinize geri beslendi\u011finden emin olaca\u011f\u0131z.<\/p>\n

E\u011fitimin Sonunda;<\/p>\n

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  • Platform i\u00e7in ilgi \u00e7ekici i\u00e7erik planlay\u0131n ve uygulay\u0131n<\/li>\n
  • Alakal\u0131 kitleleri hedefleyin ve kitle listeleri olu\u015fturun<\/li>\n
  • \u0130\u015f hedeflerine ula\u015fmak i\u00e7in bir LinkedIn kampanyas\u0131 olu\u015fturun<\/li>\n
  • Verimlili\u011fi art\u0131rmak i\u00e7in LinkedIn kampanyalar\u0131n\u0131z\u0131 optimize edin<\/li>\n
  • \u00d6nemli metrikler hakk\u0131nda rapor olu\u015fturmak i\u00e7in Campaign Manager’\u0131 kullan\u0131n.<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>

    E\u011fitimin \u0130\u00e7eri\u011fi:<\/h3>\t\t\t

    1. LinkedIn’e Genel Bak\u0131\u015f<\/strong><\/p>\n

    1.1. Yeni \u00f6zellikler ve g\u00fcncellemeler<\/p>\n

    1.2. Linkedin ve marka itibar\u0131n\u0131z<\/p>\n

    1.3. LinkedIn’i kim kullan\u0131yor?<\/p>\n

    1.4. Di\u011fer platformlar ve LinkedIn<\/p>\n

    2. \u015eirket Sayfalar\u0131n\u0131z<\/strong><\/p>\n

    2.1. Linkedin\u2019de Bir \u015eirket Sayfas\u0131 Olu\u015fturun!<\/p>\n

    2.2. \u015eirket sayfan\u0131zda yer vermeniz gerekenler,<\/p>\n

    2.3. Sayfa g\u00f6revleri ve y\u00f6netici ayarlar\u0131,<\/p>\n

    3. Linkedin Kampanya Y\u00f6netimine Ba\u015flarken<\/strong><\/p>\n

    3.1. Kampanya Y\u00f6netim hesab\u0131 olu\u015fturmak,<\/p>\n

    3.2. Kampanya y\u00f6netici ara\u00e7lar\u0131,<\/p>\n

    3.3. Reklam Kampanyas\u0131 Stratejinizi Planlama<\/p>\n

    3.3.1. Bilinirlik<\/p>\n

    3.3.2. De\u011ferlendirme<\/p>\n

    3.3.3. D\u00f6n\u00fc\u015f\u00fcmler<\/p>\n

    3.4. Kampanya Ad\u0131mlar\u0131<\/p>\n

    3.4.1. Ama\u00e7 belirleme: Pazarlama hedeflerinizi hedef kitlenizle e\u015fle\u015ftirme,<\/p>\n

    3.5. Hedef kitleyi belirleme<\/p>\n

    3.5.1. Hedef kitle olu\u015fturmada mevcut verilerden yararlanma<\/p>\n

    3.5.2. Yeni bir hedef kitle tan\u0131mlama<\/p>\n

    3.5.3. Kay\u0131tl\u0131 hedef kitleleri kullanma<\/p>\n

    3.5.4. Hedefleme uygulamalar\u0131<\/p>\n

    3.5.5. A \/ B Testi<\/p>\n

    3.6. Reklam format\u0131<\/p>\n

    3.6.1. Tek resimli reklam<\/p>\n

    3.6.2. Karusel resimli reklam<\/p>\n

    3.6.3. Video reklam<\/p>\n

    3.6.4. Metin reklam<\/p>\n

    3.6.5. Spotlight reklam<\/p>\n

    3.6.6. Mesaj reklam\u0131 (Sponsorlu InMail)<\/p>\n

    3.6.7. G\u00f6r\u00fc\u015fme ekran\u0131 reklam\u0131<\/p>\n

    3.6.8. Etkinlik reklam\u0131<\/p>\n

    3.7. Yerle\u015ftirme<\/p>\n

    3.7.1. Hari\u00e7 tutulan kategoriler<\/p>\n

    3.7.2. Engellenenler listesi<\/p>\n

    3.8. B\u00fct\u00e7e ve planlama<\/p>\n

    3.8.1. B\u00fct\u00e7e \u00e7e\u015fitleri<\/p>\n

    3.8.2. B\u00fct\u00e7e ve Teklif Uygulamalar\u0131<\/p>\n

    3.9. D\u00f6n\u00fc\u015f\u00fcm \u0130zleme<\/p>\n

    3.10. Raporlamalar<\/p>\n

    3.10.1. Yeniden hedefleme (Re-targeting)<\/p>\n

    3.10.2. Ek Raporlama Ara\u00e7lar\u0131<\/p>\n

    3.10.3. LinkedIn Insight Etiketi<\/p>\n

    3.11. Reklam\u0131n\u0131z\u0131 optimize etmek<\/p>\n

    3.11.1. Optimize etmek i\u00e7in raporlar\u0131 analiz etmek<\/p>\n

    3.11.2. Pazarlama hunisinden yararlanmak: Kazanan Strateji<\/p>\n

    3.11.3. Teklifi ve b\u00fct\u00e7eyi optimize etme<\/p>\n

    3.11.4. \u0130\u00e7eri\u011fi optimize etme<\/p>\n

    3.11.5. Optimizasyon uygulamalar\u0131<\/p>\n

    3.12. LinkedIn\u2019de Hedef Kitle E\u015fle\u015ftirmesinde Verileri Kullanma<\/p>\n

    3.12.1. Web Sitesini Yeniden Hedefleme<\/p>\n

    3.12.2. Etkile\u015fime G\u00f6re Yeniden Hedefleme<\/p>\n

    3.12.3. Temas Hedefleme<\/p>\n

    3.12.4. \u015eirket Listesi Hedefleme<\/p>\n

    3.13. \u00d6ng\u00f6r\u00fclen Sonu\u00e7lar<\/p>\n<\/div>\n\t\t<\/div>

    E\u011fitmen:<\/h3>\t\t\t

    DORUK G\u00dcLSEVER<\/strong><\/h4>\n
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    Sakarya \u00dcniversitesi’nde Matematik B\u00f6l\u00fcm\u00fc’nden 2006 y\u0131l\u0131nda mezun olduktan sonra Doruk \u0130nsan Kaynaklar\u0131’nda \u0130\u015f Geli\u015ftirme Uzman\u0131 olarak \u00e7al\u0131\u015fmaya ba\u015flad\u0131. 2009 y\u0131l\u0131nda \u0130ndense Dan\u0131\u015fmanl\u0131k’\u0131n kurucu orta\u011f\u0131 olarak Sat\u0131\u015f ve Pazarlama s\u00fcre\u00e7lerinden sorumlu olarak \u00e7al\u0131\u015ft\u0131. Uzmanl\u0131k alan\u0131 olan hizmet pazarlama ve sat\u0131\u015f s\u00fcre\u00e7lerine devam ederken 2012 y\u0131l\u0131nda \u0130ndense E\u011fitim ve Dan\u0131\u015fmanl\u0131k’ta Pazarlama ve \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc olarak kariyerine devam etti. 2018-2019 y\u0131llar\u0131 aras\u0131nda Executive English Coaching’de Kurumsal Sat\u0131\u015f M\u00fcd\u00fcr\u00fc olarak \u00e7al\u0131\u015ft\u0131. 2019 – 2020 y\u0131llar\u0131nda DataExpert’in e\u011fitim firmas\u0131 olan BMI Business School’da Sat\u0131\u015f ve \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc olarak e\u011fitim ve etkinlik projelerini tasarlad\u0131, pazarlama s\u00fcre\u00e7lerini kurgulad\u0131 ve sat\u0131\u015f\u0131n\u0131 yapt\u0131. Ekim 2020’den beri Y\u00fcksekbilgili E\u011fitim ve Dan\u0131\u015fmanl\u0131k’ta \u0130\u015f Geli\u015ftirme Direkt\u00f6r\u00fc olarak g\u00f6rev almaktad\u0131r. 2020 y\u0131l\u0131nda Paris Sorbonne University – Business School’da “Strategic Brand and Marketing Communication Certificate Program” \u0131n\u0131 tamamlad\u0131.<\/p>\n

    Kariyerinin son 10 y\u0131l\u0131nda g\u00f6rev ald\u0131\u011f\u0131 t\u00fcm kurulu\u015flarda pazarlama s\u00fcre\u00e7lerini kurgulad\u0131 ve y\u00f6netti. 2008 y\u0131l\u0131ndan bu yana web sitesi kurulumu\/y\u00f6netimini yapmakta, Linkedin \u015firket sayfalar\u0131n\u0131 y\u00f6netmekte, 2014 y\u0131l\u0131ndan beri Linkedin Campaign Manager (Kampanya Y\u00f6netimi) ‘da kampanyalar planlamakta ve y\u00f6netmektedir. Linkedin \u015firket sayfa y\u00f6netimi, reklam y\u00f6netimi konular\u0131nda dan\u0131\u015fmanl\u0131k hizmeti vermektedir.<\/p>\n

     <\/p>\n

    Ald\u0131\u011f\u0131 E\u011fitimler:\u00a0<\/strong><\/p>\n

    Dijital Pazarlama Y\u00f6netimi<\/p>\n

    Communication and Interpersonal Skills (Leeds University)<\/p>\n

    \u0130kna ve M\u00fczakere Becerileri<\/p>\n

    L\u00fcks\u00fc Satmak<\/p>\n

    E\u011fitimcinin E\u011fitimi<\/p>\n

    Adobe Photoshop<\/p>\n

    Adobe Dreamweaver<\/p>\n

    E\u011fitim ve Geli\u015fim S\u00fcre\u00e7 Y\u00f6netimi<\/p>\n<\/div>\n\t\t<\/div><\/div>

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    \n\t\t\t\t\t\tDetayl\u0131 Bilgiler\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t\t
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    \t\t\t

    E\u011fitmen<\/strong>
    \nDoruk G\u00fclsever<\/p>\n

    <\/div>\n

    Tarih | G\u00fcn<\/strong>
    \n15-16 Ekim 2021 | Cuma-Cumartesi<\/p>\n

    <\/div>\n

    Saat | S\u00fcre<\/strong>
    \n14:00 – 17:00 | 6 Saat<\/p>\n

    <\/div>\n

    Online Platform<\/strong>
    \nZoom Video Conference<\/p>\n

    <\/div>\n

    Kontenjan<\/strong>
    \n12 Ki\u015fi<\/p>\n<\/div>\n\t\t<\/div><\/div>

    Bilgi Formu<\/h3>
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