{"id":13892,"date":"2021-05-05T07:44:23","date_gmt":"2021-05-05T07:44:23","guid":{"rendered":"https:\/\/www.yuksekbilgili.com\/wordpress\/?p=13892"},"modified":"2024-02-28T15:37:19","modified_gmt":"2024-02-28T12:37:19","slug":"halo-ve-horn-etkisi","status":"publish","type":"post","link":"https:\/\/www.yuksekbilgili.com\/wordpress\/halo-ve-horn-etkisi\/","title":{"rendered":"Halo ve Horn Etkisi"},"content":{"rendered":"\n<p><strong>&#8211; Dr.Zeki Y\u00dcKSEKB\u0130LG\u0130L\u0130 &#8211;<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2021\/09\/halo-etkisi-1.jpg?resize=358%2C358&#038;ssl=1\" alt=\"\" class=\"wp-image-15279\" width=\"358\" height=\"358\" srcset=\"https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2021\/09\/halo-etkisi-1.jpg?w=650&amp;ssl=1 650w, https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2021\/09\/halo-etkisi-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2021\/09\/halo-etkisi-1.jpg?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 358px) 100vw, 358px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Sat\u0131\u015f, birbirini takip eden ve \u00e7ok da de\u011fi\u015fmeyen ad\u0131mlardan olu\u015fur. Zaten bu ad\u0131mlara da sat\u0131\u015f\u0131n bilimsel yan\u0131 diyoruz. Bu ad\u0131mlar i\u00e7erisinde istisnas\u0131z en \u00f6nemlisi haz\u0131rl\u0131k ad\u0131m\u0131d\u0131r. Haz\u0131rl\u0131k sonras\u0131nda da ilk intiba ad\u0131m\u0131 gelir.<\/p>\n\n\n\n<p>\u0130lk intiban\u0131n \u00f6nemi zaten b\u00fct\u00fcn sat\u0131\u015f profesyonelleri taraf\u0131ndan bilinir. O me\u015fhur anonim s\u00f6z de bunun ne kadar \u00f6nemli oldu\u011funu \u00e7ok g\u00fczel anlat\u0131r; \u201c\u0130lk intibada ikinci bir \u015fans\u0131n\u0131z olmayacak\u201d. Bu yaz\u0131mda ilk intiba ile ilgili \u00e7ok de\u011ferli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm iki kavram\u0131 ele alaca\u011f\u0131m; Halo etkisi ve Horn etkisi\u2026<\/p>\n\n\n\n<p>Halo etkisi (H\u00e2le etkisi) bir ki\u015fi hakk\u0131ndaki genel de\u011ferlendirmelerimizin, o ki\u015finin bireysel \u00f6zellikleri \u00fczerindeki de\u011ferlendirmelerimizi etkilemesi olarak tan\u0131mlanabilir. Bir ba\u015fka deyi\u015fle, bir ki\u015finin karakteri hakk\u0131ndaki yarg\u0131lar\u0131m\u0131z\u0131n, o ki\u015fi hakk\u0131ndaki genel izlenimimizin etkilemesi y\u00f6n\u00fcndeki e\u011filimdir. Kavram, Edward L. Thorndike taraf\u0131ndan ortaya konulmu\u015ftur. Makalesinde, ki\u015filer hakk\u0131nda de\u011ferlendirmeler yap\u0131l\u0131rken, fiziki g\u00f6r\u00fcn\u00fcmleri ile zek\u00e2, teknik kabiliyet, \u00e7al\u0131\u015fkanl\u0131k, g\u00fcvenirlik<\/p>\n\n\n\n<p>gibi pek \u00e7ok birbiriyle ilgisiz \u00f6zelli\u011fin hem y\u00fcksek, hem de \u00e7ok benzer bir korel\u00e2syona sahip oldu\u011funu belirtmektedir. \u0130yi g\u00f6r\u00fcn\u00fcm, halo etkisini ortaya koymaktad\u0131r: G\u00fczel bir kad\u0131n ya da adam tutarl\u0131 bir \u015fekilde olumlu bir g\u00f6zle de\u011ferlendirilir. \u0130yi g\u00f6r\u00fcn\u00fcml\u00fc insanlar, daha vasat bir g\u00f6r\u00fcn\u00fcme sahip akranlar\u0131na g\u00f6re daha ak\u0131ll\u0131 olarak de\u011ferlendirilmektedir. \u00dcstelik halo etkisi sadece g\u00f6r\u00fcn\u00fcm ile ili\u015fkilendirilmekle kalmaz, entelekt\u00fcel boyutta da etkilidir. Yap\u0131lan bir deneyde bir grup \u00fcniversite \u00f6\u011frencisinden, vasat bir makaleyi incelemeleri istenilmi\u015ftir. \u00d6\u011frencilerden bir k\u0131sm\u0131na, bu makaleyi g\u00fczel bir kad\u0131n\u0131n yazd\u0131\u011f\u0131 s\u00f6ylenmi\u015f ve \u2013s\u00f6zde- yazar g\u00f6sterilmi\u015ftir. Di\u011fer bir gruba g\u00f6sterilen \u2013s\u00f6zde- yazar ise ilkine g\u00f6re \u00e7ekici olmaktan son derece uzakt\u0131r. Yap\u0131lan de\u011ferlendirmelerde, yazar\u0131n g\u00fczel bir kad\u0131n oldu\u011funa inanan grubun de\u011ferlendirmeleri olduk\u00e7a y\u00fcksek iken, di\u011fer grup ayn\u0131 makaleyi daha d\u00fc\u015f\u00fck puanlarla de\u011ferlendirmi\u015ftir.<\/p>\n\n\n\n<p>Halo etkisi, ki\u015finin olumlu bir \u00f6zelli\u011finden dolay\u0131 onunla ilgili genel bir olumlu d\u00fc\u015f\u00fcnceye sahip olunmas\u0131 iken Horn etkisi ise tam tersi ki\u015finin olumsuz bir \u00f6zelli\u011finden dolay\u0131 kendisi ile ilgili genel bir olumsuz d\u00fc\u015f\u00fcnceye sahip olunmas\u0131d\u0131r. Yani bireyin sahip oldu\u011fu bir tane olumsuz \u00f6zellikten yola \u00e7\u0131karak, di\u011fer \u00f6zellikleri hakk\u0131nda da olumsuz \u00e7\u0131kar\u0131mlar yapmakt\u0131r, ki\u015finin o olumsuz \u00f6zelli\u011fine bakarak genel olarak ki\u015fi hakk\u0131nda olumsuz bir d\u00fc\u015f\u00fcnceye ula\u015fmakt\u0131r. \u00d6rne\u011fin; tembel bir insan\u0131n ayn\u0131 zamanda sayg\u0131s\u0131z gibi olumsuz \u00f6zellikle de an\u0131lmas\u0131d\u0131r.<\/p>\n\n\n\n<p>Yukar\u0131da tan\u0131mlamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m bu iki etki, s\u00fcrekli olarak sat\u0131\u015f s\u00fcre\u00e7lerinde devreye giriyor. Bir sat\u0131\u015f profesyoneli ile kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131zda, bu kar\u015f\u0131la\u015fma s\u0131ras\u0131nda edindi\u011fimiz ilk olumlu \u00f6zelli\u011fi \u00fczerinden daha fazla olumlu \u00f6zelli\u011fi ya da tam tersi \u015fekilde ilk olumsuz \u00f6zelli\u011fi \u00fczerinden daha fazla olumsuz \u00f6zelli\u011fi yak\u0131\u015ft\u0131rabiliyoruz. \u00d6rne\u011fin, g\u00f6r\u00fc\u015fmeye yeterince iyi giyinmemi\u015f gelen bir sat\u0131\u015f profesyonelinin ayn\u0131 zamanda i\u015fine de hakim olmayaca\u011f\u0131 y\u00f6n\u00fcnde olu\u015facak etki gibi. Dolay\u0131s\u0131yla sat\u0131\u015f profesyonellerinin \u00f6zellikle ilk intiba s\u0131ras\u0131nda bu iki etkiyi g\u00f6z ard\u0131 etmemeleri, ilk intiban\u0131n olabilecek en y\u00fcksek \u015fekilde olu\u015fmas\u0131na kesinlikle katk\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p>Son s\u00f6z; Halo ve Horn etkisi sadece insanlar i\u00e7in ge\u00e7erli etkiler de\u011filler, yap\u0131lan bir\u00e7ok ara\u015ft\u0131rma markalar\u0131n da m\u00fc\u015fterileri \u00fczerinde Halo ve Horn etkileri b\u0131rakt\u0131klar\u0131n\u0131 ortaya koyuyor.<\/p>\n\n\n\n<p>Y\u00fcksekbilgili E\u011fitim taraf\u0131ndan d\u00fczenlenen <strong>Sat\u0131\u015f E\u011fitimi<\/strong>ne g\u00f6z atmak i\u00e7in <a href=\"https:\/\/www.yuksekbilgili.com\/wordpress\/satis-teknikleri-kurumsal-egitimi\/\" target=\"_blank\" rel=\"noreferrer noopener\">bu ba\u011flant\u0131y\u0131 <\/a>kullanabilirsiniz.<\/p>\n\n\n\n<p>Di\u011fer konulardaki e\u011fitimlerimize&nbsp;<a href=\"https:\/\/www.yuksekbilgili.com\/wordpress\/kurum-ici-kurumsal-egitimler\/\">bu ba\u011flant\u0131dan<\/a>&nbsp;ula\u015fabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Dr.Zeki Y\u00dcKSEKB\u0130LG\u0130L\u0130 &#8211; Sat\u0131\u015f, birbirini takip eden ve \u00e7ok da de\u011fi\u015fmeyen ad\u0131mlardan olu\u015fur. Zaten bu ad\u0131mlara da sat\u0131\u015f\u0131n bilimsel yan\u0131 diyoruz. Bu ad\u0131mlar i\u00e7erisinde istisnas\u0131z en \u00f6nemlisi haz\u0131rl\u0131k ad\u0131m\u0131d\u0131r. Haz\u0131rl\u0131k sonras\u0131nda da ilk intiba ad\u0131m\u0131 gelir. \u0130lk intiban\u0131n \u00f6nemi zaten b\u00fct\u00fcn sat\u0131\u015f profesyonelleri taraf\u0131ndan bilinir. O me\u015fhur anonim s\u00f6z de bunun ne kadar \u00f6nemli&hellip;&nbsp;<a href=\"https:\/\/www.yuksekbilgili.com\/wordpress\/halo-ve-horn-etkisi\/\" class=\"\" rel=\"bookmark\">Daha fazlas\u0131n\u0131 oku &raquo;<span class=\"screen-reader-text\">Halo ve Horn Etkisi<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":15279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"right","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"[\"title\",\"tags\",\"content\"]","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[525],"tags":[109,756,753,754,621,755,344,423,45],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Halo ve Horn Etkisi - Y\u00fcksekbilgili E\u011fitim ve Dan\u0131\u015fmanl\u0131k<\/title>\n<meta name=\"description\" content=\"Bu yaz\u0131mda ilk intiba ile ilgili \u00e7ok de\u011ferli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm iki kavram\u0131 ele alaca\u011f\u0131m; 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