{"id":11476,"date":"2020-12-29T13:13:06","date_gmt":"2020-12-29T13:13:06","guid":{"rendered":"https:\/\/www.yuksekbilgili.com\/wordpress\/?p=11476"},"modified":"2020-12-29T14:33:46","modified_gmt":"2020-12-29T14:33:46","slug":"covid-19-ve-musteriyi-anlamak","status":"publish","type":"post","link":"https:\/\/www.yuksekbilgili.com\/wordpress\/covid-19-ve-musteriyi-anlamak\/","title":{"rendered":"Covid-19 ve M\u00fc\u015fteriyi Anlamak"},"content":{"rendered":"\n<p><strong>&#8211; Dr.Zeki Y\u00dcKSEKB\u0130LG\u0130L\u0130 &#8211;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2020\/12\/covid-19-ve-musteri.jpg?resize=253%2C133&#038;ssl=1\" alt=\"\" class=\"wp-image-11477\" width=\"253\" height=\"133\" srcset=\"https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2020\/12\/covid-19-ve-musteri.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2020\/12\/covid-19-ve-musteri.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2020\/12\/covid-19-ve-musteri.jpg?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.yuksekbilgili.com\/wordpress\/wp-content\/uploads\/2020\/12\/covid-19-ve-musteri.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"(max-width: 253px) 100vw, 253px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n\n<p>Y\u0131lba\u015f\u0131ndan bu yana devam eden Covid-19 salg\u0131n\u0131 hayat\u0131m\u0131zda radikal de\u011fi\u015fikliklerin ger\u00e7ekle\u015fmesine sebep oldu ve bu de\u011fi\u015fikliklerin kal\u0131c\u0131 olaca\u011f\u0131n\u0131 s\u00f6ylemek hi\u00e7 de yanl\u0131\u015f olmaz. Kal\u0131c\u0131 olarak ger\u00e7ekle\u015fecek bu de\u011fi\u015fimlerin ku\u015fkusuz en \u00e7ok etkileyece\u011fi sekt\u00f6r de perakende olacak. 2020 y\u0131l\u0131nda d\u00fcnya ekonomisinin %1,5 ila %5 oran\u0131nda daralaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor ki bu daralma 1961\u2019den beri kaydedilecek olan en b\u00fcy\u00fck daralma olarak tahmin ediliyor.<\/p>\n\n\n\n<p>Bu de\u011fi\u015fim s\u00fcrecinde en \u00f6nemli konu ise do\u011fal olarak m\u00fc\u015fteriyi anlamak olacak. Uzkesici yaz\u0131s\u0131nda t\u00fcketicilerin Covid-19 s\u00fcrecinde 5 farkl\u0131 alanda davran\u0131\u015flar olu\u015fturduklar\u0131n\u0131 ortaya koymu\u015f, bunlar;<\/p>\n\n\n\n<p>\u2022 \u00d6nleyici Sa\u011fl\u0131k Tedbirlerine Odaklanma<br>\u2022 Stok Ama\u00e7l\u0131 Al\u0131\u015fveri\u015f Yapma<br>\u2022 Zorunlu Olmayan \u00dcr\u00fcn ve Hizmetlerden Ka\u00e7\u0131nma<br>\u2022 Evde Sosyalle\u015fme<br>\u2022 Yeni Normlar<\/p>\n\n\n\n<p>T\u00fcketicilerdeki de\u011fi\u015fimi anlayabilmek ad\u0131na, Barem Ara\u015ft\u0131rma taraf\u0131ndan ger\u00e7ekle\u015ftirilen Korona G\u00fcnlerinde Ev Halleri Ara\u015ft\u0131rmas\u0131 yol g\u00f6sterici olabilir. Bu ara\u015ft\u0131rmaya g\u00f6re evde kald\u0131\u011f\u0131m\u0131z d\u00f6nemde;\n<\/p>\n\n\n\n<ul><li>Erkeklerin %70\u2019i, kad\u0131nlar\u0131n %80\u2019i, gen\u00e7lerin %83\u2019\u00fc daha \u00e7ok ev i\u015fi yapt\u0131\u011f\u0131n\u0131 s\u00f6yledi. Ya\u015f artt\u0131k\u00e7a ve sosyoekonomik stat\u00fc y\u00fckseldik\u00e7e ev i\u015fi yapanlar\u0131n oran\u0131 da bir miktar azalma ortaya koyulmu\u015f,<\/li><li>G\u00f6r\u00fc\u015f\u00fclen her d\u00f6rt ki\u015fiden \u00fc\u00e7\u00fc (%76) mutfakta, ekmek, pide gibi her zaman yapt\u0131\u011f\u0131ndan daha farkl\u0131 \u015feyler denedi\u011fini s\u00f6yledi. Kad\u0131nlar ve gen\u00e7ler aras\u0131nda bu oran %86\u2019ya \u00e7\u0131k\u0131yor. Bu denemeleri yapanlar\u0131n %70\u2019i memnun oldu\u011funu ifade etmi\u015f,<\/li><li>Daha \u00e7ok kitap okudu\u011funu s\u00f6yleyenlerin oran\u0131 %73. Gen\u00e7lerde %85, AB sosyo ekonomik stat\u00fc grubunda %90, \u00f6\u011frencilerde ise %96.<\/li><li>G\u00f6r\u00fc\u015f\u00fclen ki\u015filerin %83\u2019\u00fc izolasyon s\u0131ras\u0131nda daha fazla TV izledi\u011fini s\u00f6yledi. \u0130nsanlar\u0131n %47\u2019si daha fazla TV izlemekten memnun olmad\u0131\u011f\u0131n\u0131 s\u00f6ylerken, memnun olanlar daha d\u00fc\u015f\u00fck oranda (%38).<\/li><li>G\u00f6r\u00fc\u015f\u00fclen ki\u015filerin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu daha ge\u00e7 yatt\u0131\u011f\u0131n\u0131 (%83) ve ge\u00e7 kalkt\u0131\u011f\u0131n\u0131 (%79) s\u00f6yledi. Ancak genel olarak bundan memnun olmad\u0131klar\u0131n\u0131 da ifade ettiler. Ge\u00e7 yatmaktan memnun olanlar\u0131n oran\u0131 %33 iken memnun olmayanlar \u00e7ok daha fazla (%56).<\/li><li>\u00c7o\u011funluk bu d\u00f6nemde daha \u00e7ok yemek yedi (%79) Ya\u015f artt\u0131k\u00e7a, kilo alma korkusu ve sa\u011fl\u0131k endi\u015fesi artt\u0131\u011f\u0131ndan olsa gerek, daha \u00e7ok yedi\u011fini s\u00f6yleyenler azal\u0131yor. On gen\u00e7ten dokuzu bu d\u00f6nemde daha \u00e7ok yerken, 55 ve \u00fczeri ya\u015f grubunda 3 ki\u015fiden 2\u2019si daha \u00e7ok yiyor. Daha \u00e7ok yemekten hi\u00e7 memnun de\u011filiz. Memnun olanlar %30 iken memnun olmayan %52. Memnuniyet ise 18-34 ya\u015f grubunda %38 iken 35-54 ya\u015f grubunda %27\u2019ye, 55 ve \u00fczeri grupta ise %19\u2019a d\u00fc\u015f\u00fcyor.<\/li><\/ul>\n\n\n\n<p>Yine m\u00fc\u015fterileri do\u011fru anlamak ad\u0131na, Universal McCann (UM) Nisan ay\u0131n\u0131n ilk g\u00fcnlerinde ger\u00e7ekle\u015ftirdi\u011fi T\u00fcrkiye\u2019nin Korona G\u00fcnleri Ara\u015ft\u0131rmas\u0131 da \u00e7ok de\u011ferli bilgiler sunuyor. Bu ara\u015ft\u0131rmaya g\u00f6re Korona g\u00fcnleri sonras\u0131nda toplumda t\u00fcketicileri temel baz\u0131 gruplara ay\u0131rmak m\u00fcmk\u00fcn;<br>1- Kontroll\u00fc Gergin\u2019lerin (%21) bask\u0131n duygusu korku ve tedirginlik,<br>2- Endi\u015feli\u2019lerde (% 20) \u00fcz\u00fcnt\u00fc \u00f6n planda,<br>3- Tedbirli Sakinler (% 16), k\u0131smen olanaklar\u0131n\u0131n uygunlu\u011fu, al\u0131nan \u00f6nlemlere duydu\u011fu g\u00fcven ile tedbirini al\u0131p g\u00fcndelik hayat\u0131n\u0131n ritmini neredeyse bozmadan ya\u015fayanlar,<br>4- \u00c7aresizler (% 15), \u00f6ncesinde de i\u015fsizlikle bo\u011fu\u015fan ve en fazla zarar g\u00f6ren grup,<br>5- K\u0131r\u0131lgan Ruhsal Dengeliler (% 12) ise krize az ya da \u00e7ok kayg\u0131 bozuklu\u011fu \u015feklinde tepki verenlerden olu\u015fuyor,<br>6- Sonradan Fark Eden Tedirginler (% 9) ise ge\u00e7 fark etmi\u015f olman\u0131n, dolay\u0131s\u0131yla yeterince tedbir almaman\u0131n tedirginli\u011fini ya\u015f\u0131yor.<\/p>\n\n\n\n<p>Bir sonraki yaz\u0131mda, t\u00fcm bu de\u011fi\u015fimlerin perakendeye etkilerini ortaya koymaya \u00e7al\u0131\u015faca\u011f\u0131m.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Dr.Zeki Y\u00dcKSEKB\u0130LG\u0130L\u0130 &#8211; Y\u0131lba\u015f\u0131ndan bu yana devam eden Covid-19 salg\u0131n\u0131 hayat\u0131m\u0131zda radikal de\u011fi\u015fikliklerin ger\u00e7ekle\u015fmesine sebep oldu ve bu de\u011fi\u015fikliklerin kal\u0131c\u0131 olaca\u011f\u0131n\u0131 s\u00f6ylemek hi\u00e7 de yanl\u0131\u015f olmaz. Kal\u0131c\u0131 olarak ger\u00e7ekle\u015fecek bu de\u011fi\u015fimlerin ku\u015fkusuz en \u00e7ok etkileyece\u011fi sekt\u00f6r de perakende olacak. 2020 y\u0131l\u0131nda d\u00fcnya ekonomisinin %1,5 ila %5 oran\u0131nda daralaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor ki bu daralma 1961\u2019den beri&hellip;&nbsp;<a href=\"https:\/\/www.yuksekbilgili.com\/wordpress\/covid-19-ve-musteriyi-anlamak\/\" class=\"\" rel=\"bookmark\">Daha fazlas\u0131n\u0131 oku &raquo;<span class=\"screen-reader-text\">Covid-19 ve M\u00fc\u015fteriyi Anlamak<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":11477,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","neve_meta_sidebar":"right","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"[\"title\",\"tags\",\"content\"]","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_ti_tpc_template_sync":false,"_ti_tpc_template_id":""},"categories":[525],"tags":[601,602,336,423,45],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.3 - 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